Articles

What do exquisite cakes and world class audio production have in common?

What do exquisite cakes and world class audio production have in common?

What do exquisite cakes and world class audio production have in common? The highest quality ingredients.

Whether it’s a 3-course meal at a Michelin star restaurant or 30” promo for a commercial station, the quality is dictated by the choice of ingredients.

Average ingredients = Average end result ingredient

One of the most scarce resources in the world... TIME!

One of the most scarce resources in the world... TIME!

The older I get, the less time I seem to have; Running a business (and working IN it), football coaching (my main hobby now that I can't play anymore), family time... I wish I had more to devote to each area.

But, I had a realisation.

I DO have enough time. 24hrs in a day is a LOT.
I just need to use it more efficiently.

5 Benefits of Audio Branding for Your Podcast

5 Benefits of Audio Branding for Your Podcast

Are you looking to take your podcast to the next level and build a loyal audience? Consider incorporating audio branding into your strategy! By developing a unique sound that represents your brand, you can create a memorable experience, increase listener retention, boost professionalism, and enhance your marketing efforts. Learn more about the five benefits of audio branding for your podcast in our latest blog post! 🎧🎤

Mentors - An Essential Part of Individual Development

Mentors - An Essential Part of Individual Development

The most powerful tool for self-development alongside gaining actual experience is having a mentor (or ideally, mentors). In this post, I give an overview of how my career to date has been shaped massively by three mentors I had across three different periods, and how each of their differing skillsets played a huge part in my development.

Script writing - how to get your PD or Sales Exec onside with your idea

Script writing - how to get your PD or Sales Exec onside with your idea

Whether it be the Program Director, Sales Exec/Account Manager, a direct client, whatever… at some point, you’re going to need to sell your idea or concept to one of the above in order to get it to air. Here’s a technique to help achieve it.

Branded Intros - Why They Still Matter

Branded Intros - Why They Still Matter

Power intros, hit starters, produced intros, branded intros - whatever you call them, the production used to brand music with your station identity before hitting the vocal is still important. I’m going to tell you why.

Sound Design FX - Finding gold in a saturated market

Sound Design FX - Finding gold in a saturated market

Creating sound design FX is a really fun, creative process. But in a massively saturated market, it helps to have some criteria to help navigate through the market and get to the golden nuggets and take your audio productions to the next level.