Whether it be the Program Director, Sales Exec/Account Manager, a direct client, whatever… at some point, you’re going to need to sell your idea or concept to one of the above in order to get it to air. Here’s a technique to help achieve it.
Power intros, hit starters, produced intros, branded intros - whatever you call them, the production used to brand music with your station identity before hitting the vocal is still important. I’m going to tell you why.
